Diego Dossala

"Diego started his career in publishing as sales manager. After 10 years he decided to follow his crea2ve spirit and love for beauty. He founded the brand Ultrachic in 2006 with his business partner Viola Baragiola, as a game that now has became a successful business.
"I have a strong imagina2on combined with a big passion for art, beauty and women...that's where my idea of fashion comes from"

the spirit

A brand with powerful artistic content and a strong identity, Ironic, romantic, always with a rock touch, the Ultrachic collections are always recognizable by its unique use of prints. Every season finds its theme, every circumstance its print, each offered on high-quality fabrics: silk, cashmere, wool, cotton, satin, georgette....
An urban, contemporary total look, ranging from knitwear to day and night dresses, from pants to leggings, from blouses to T-Shirts. Ultrachic, unique and sole plays with its labels’ limited editions: Red label for the most exclusive wears LIMITED EDITION 99.


On the 23rd of June 2015 Ultrachic opened its first flagship store in the heart of Milan, in via Meravigli, 18 A 55 sq meters store with three airy windows has been designed by ADP MILAN as an old theatre to showcase the Ultràchic collections, keeping alive the spirit of the old Milanese shops. The Ultràchic woman is cosmopolitan: she likes to play with fashion in a personal ironic way. The new store in via Meravigli is all about it: you will have a chance to feel the brand throughout its real essence. An important part of the new space is dedicated to the line of accessories designed by Stefano Dossola: handcrafted sunglasses upholstered in leather, series of golden and diamond jewellery, customised watch straps spirited by the fantastic World of Flea Markets, various marvellous silver pendants that make you fall in love at first sight.



June, 23 2015, Milan
TIME first edition. Ultràchic takes a special prize of the Russian Buyers Union at Contemporary Fashion Award during WHITE Trade Show in Milan. New international project of brand accelera2on, sponsored and organized by WHITE, Italian Chamber of Fashion Buyers and the municipality of Milan, in collaboration with LANCIA and FARFETCH, was created to disclose the essence of the contemporary fashion industry and give awareness and future business opportunities for the brands with the best representation. Ultràchic becomes a winner and gets a special prize this fall the brand will have its personal trunk show in WEEKEND MODA Boutique in Rostov on Don, Russia.


July 18, 2015, Taormina
A special Tao Awards, in synergy with White Milan Project Time, assigned to the brand Ultràchic. Organized by Talents & Environment association and sponsored by the National Chamber of Italian Fashion, TaoModa is an incubator and accelerator of synergies, is as well as a beautiful showcase for Sicily, is an instrument of aggregation absolutely cross, combining the different sectors that revolve around the world of international fashion. The hope is that such occasions may arise opportunities for growth and development for young people, accustomed to think of this world as far or even unreachable.

on Stage Gallery

on Stage Gallery

September 8, 2015, Milan
A jury composed by Milano Unica, The Woolmark Company and Vogue Italia select 10 designers including Ultràchic who have already made a name for themselves at the international level for the quality and creativity of their collections. Since the very first edition, On STAGE can boast of having launched more than 50 designers, many of whom are now important names in the international fashion industry.